This year,
Filmmaster Group has decided to wish
its personal happy vacation to its
NOT readers by suggesting some fun
holidays and, above all, original.
Do not expect 5-star, boutique or
design hotels…there are plenty of
guides for those. Filmmaster loves
to surprise and, like NOT, does not
like conventional things. Hereafter,
you will find some useful tips to
enjoy a different summer. It
all depends on how extreme you are…
Ego Search: search for oneself. Not a moral value
but the mere search of one’s profile on the
web. A sneaky click, when others are not
looking, to measure one’s VIP level.
So much so, that it might
happen that a young copywriter, exploiting
this human weakness, decides to invest 6
dollars (none the less!) and manages to
submit his cv to the main Agencies Creative
Directors. And get a job.
Just an example, but it
reminds us that we are the first generation
destined to leave a digital trace of its own
existence, abandoning in the cyberspace,
like messages in a bottle, pictures,
feelings and biographies. Like it is
happening thanks to Facebook.
Are we going to live
forever? Maybe. Or then again, in 5 years,
we are going to disappear forever when a
Pakistani geek will launch a parallel web,
making the www world an archeological site.
Have a wonderful vacation!
How can the promotion of an exhibition
devoted to the bizarre genius of a person
like Tim Burton not be bizarre and genius?
The Australian Center for the Moving Image
has decided to develop an escursus on
all the film works of the American director,
settings manager, producer, animator and
designer, from Edward Scissorhands to Alice
in Wonderland, without forgetting the
mysteries of Sleepy Hollow or the Burtonian
review of a classic supernatural like the
headless horseman. This was the starting
point for the creative minds of the DDB
Melbourne in promoting the exhibition that
gave rise to a genius, albeit a little
unsettling, idea: the headless horseman has,
in fact, become the coachman of a bizarre
coach that travelled the city during the
days of the exhibition.
Impossible not to see it, what is possible,
is not seeing the horseman’s head. Never
mind, the communication was a success.
Sooner or later in life, everyone wants to
leave everything behind them, taking refuge
in peace and total quiet. A place in which
to disappear. The English artist, Andrew
Friend, started from this existential
temptation to develop an interactive
installation that allows us to experience
pure solitude amidst the sea.
He has invented a floating structure with a
hole in the centre to lower yourself into it
using a rope, allowing you to disappear from
the face of the earth, for just a little
while, remaining at one with the sun and the
sky, rocked by the waves. An experience that
those who have tried it define as ‘close to
mysticism’.
The same artist has also developed other
installations designed to allow us undergo
fantastic, extreme experiences like the
machine for being struck by lightning, that
converts the ultra-powerful electric
discharge into heat transmitted to the hands
of the ‘lucky’ experimenter.
SAMSUNG 3D EVENT
The original campaign for the
new 3D LED TVs, amidst viral marketing and
user experience
How can a technological product be disclosed
if not through its own technology?
This is what Samsung have considered in
promoting their new 3D LED TVs with a
multichannel, all 3D campaign that has
granted the consumer public an unparalleled
experience. Samsung has organised in
Amsterdam three nights of spectacular
video-mapping with hyper-realistic 3D
effects including rainfalls of rubble,
collapses, water and a myriad of blue
butterflies. The event was filmed by many
spectators, shared and seen worldwide
through blogs and video sharing platforms.
It looked as though YouTube had already
consecrated the virility when Samsung
launched a 3D advergame on the platform,
allowing users to interact with the
projection. Whilst observing the video
projection in Amsterdam, the YouTube page
starts falling apart, just like the
building. At this point, the Samsung
butterflies fly directly from the video onto
our screen, with users clicking as many as
possible in a bid to win a brand new Samsung
3D LED TV. Once again, user experience
proves to be the absolute must of future
announcements.
WONDER CAMERA
The Canon camera presented at
the Shanghai Expo
The camera is becoming more and more
important in managing our personal networks:
it records where we are, what we are doing
and what we see. For the Shanghai Expo 2010,
Canon presented the Wonder Camera. The very
name suggests that this jewel of technology
promises exceptional performance and, if we
take a look at the young woman in the video,
this is precisely the case.
The Wonder Camera has a clear-cut, elegant
design and can work from macro fine shots to
a focal length of up to 5000 mm, all in the
dimensions of a standard 70-200 and with no
need for buttons or joggle, as it is fitted
with an LCD touch screen.
The camera combines images and videos with
impressive resolution, simply needing to
select the fixed image desired at any time,
because Canon declares their technology
allows for the focus of every single
photogram at any time.
The scenarios and applications of this
technology are infinite, simply consider all
those needing to take pictures from very
close-up or very far away, or how many deal
with the issues of rapidly-moving subjects,
such as for sports photography.
Canon has chosen to point out that at
present they have laid the basis for
successfully creating a machine maintaining
these aspects, but has also specified that
for the concept, the possibility of taking
photographs is not envisaged, but only
videos as in 20 years time, there will no
longer be any need to immortalise a single
moment, as we will have the option of
capturing the entire video!
We are talking about the latest LG branded
initiative that, to launch the new range of
refrigerators, has decided to do things,
big… REALLY big.
One of the entrances to the famous San
Miguel market in Madrid has been transformed
into an extra extra large LG refrigerator.
The spectacular mega installation at the
entrance to San Miguel, created to highlight
the exceptional sizes of some of the new LG
refrigerator models, has been accompanied,
inside the market, by a series of fresh and
exotic products positioned specially to
exalt and prolong the sensation of freshness
that has been the specific aim from the
outside.
Excellent PR work accompanies the
installation, with the Desperate Housewives
actress Eva Longoria and Jennifer Morrison,
star of another successful series, Dr. House
both attending the event.
Excellent press and web fallout for LG’s
operation – the company that sells
technology worldwide.
Facebook has reached the half billion
registered users mark. According to some
blogs, to celebrate the record reached,
history’s most famous social network will
shortly be announcing the launch of a new
website. It will be called Facebook Stories
and will gather together the most discussed
subjects on the walls and the most symbolic
stories collected amongst members in recent
years. The news was anticipated on All
Things Digital, the digital platform of the
Wall Street Journal, by Randi Zuckerberg,
responsible for marketing and sister of the
founder, Mark. “In the past our
announcements have concerned numbers and
thresholds, this time, instead, we want to
celebrate the people" explained Randi.
“Since Facebook was first started, we have
always monitored what was taking place on
the social network, collecting the stories
of the users that have most excited the
community. The website will feature these
stories, the most exciting and the most
liked.
The new website will have a dual display,
themes and geographic. It will cover a range
of subjects going from locating people to
natural disasters, clearly without forgoing
the love stories. Users can participate by
sending their personal tale, in 420
characters, connecting it to their profile,
as though it were a normal status update.
The rest of the world need merely opt for "I
like" or "I don't like it any more"!
Hard to believe, but the recession has
affected everyone, even David Lynch. The
director of Mulholland Drive and
Twin Peaks has decided to put himself in
the hands of ‘crowd-funding’ to collect the
funds needed to develop a new cinema
project, publicly asking his fans for
economic support. The film, Lynch Three
will be a documentary on the life of the
director and his films. A ‘do ut des’
in full flow. Fans choosing to fund the
documentary will be free to make suggestions
as to its contents. The film producer, Jon
Nguyen, confirms that the aim is not only
that of finding the necessary funds in the
shortest possible timeframe. What most
interests the director is creating a
connection with his fans, in order to have
feedback and input on his work, taking them
behind the camera and showing them the world
through his eyes. Fans wishing to do so can
visit the project website and make a
donation of $50. In addition to the
possibility of having their say, they will
also receive a self portrait of the director
or a t-shirt as a gift.
How many of you, visiting Paris, let
yourself be tempted by the nice but naughty
sweets offered up by Ladurée? Since 28th
April, the French boutique of sweets famous
worldwide for its macarons – the
favourite nibble of Queen Marie Antoinette –
has set down roots in the heart of Milan at
no. 6 Via Spadari (in the area where the
crème de la crème of culinary fashion is
located: Peck, Cracco, the Victor Hugo café
and Giovanni Galli). In the firm belief that
the all-Italian sensitivity for beauty and
the refined shall allow this French icon to
be appreciated by us too. The small jewels
of the high quality Ladurée patisserie with
the crunchy shell and soft, colourful
filling, have already seduced kings and
queens from all over the world (it would
appear that Malia and Sasha Obama are crazy
about them, along with Barbara Streisand).
The Ladurée gift packs are also famous: the
decorated boxes are highly sought-after
amongst collectors. It should come as no
surprise therefore, that even an American
colossus like Nike has allowed himself to be
‘taken by the throat’ by these French
delights! For summer 2010, in fact, Nike has
launched the Nike Air Royalty Macaron, a
collection of sneakers devoted to the
macarons in seven pastel colours,
recalling the tasty, creamy marzipan
delights. An extremely limited edition on
sale only in Milan.
Evian still gets us talking. After the
launch of the Live Young campaign,
opened with the highly successful
advertisement Roller Babies, the
world’s most stylish brand of water
continues in true fashion with the Baby
Inside press campaign, again developed
by BETC Euro RSCG. The portrait gallery,
signed by photographer Nathaniel Goldberg,
consists of 'normal’ adults, i.e. not
models, all holding a bottle of Evian water
and wearing a t-shirt depicting the body of
a child. The personality of each is
optimised through a careful styling, but the
objective of the shots is to stress how
youth is a universal language that
transcends age, gender and nationality.
Stressing that youth is not a fact of age,
but rather mental status.
The project also envisages the launch of a
limited edition t-shirt line, the same
t-shirts shown in the shots, on sale by
Colette as from 24th July. On that date,
from 3 to 6 in the afternoon, the passing
trade in the shop were able to participate
in a fun shoot: “wear the Evian t-shirt
in the way that most represents you and join
the gallery shown on the Evian website”.
Completed
his studies at the Accademia di Belle Arti
(Fine Arts Academy).
In 1964,
founded the MID and was a part of this until
1972, devoting himself to programmed art and
experimental aesthetics.
In 1972
began working as a designer, founding the
studio PRO –
Programma & Progetto.
In 1979
opened Barrese –
Immagine coordinata.
In the
three-year period 1979/1981 was a member of
the board of directors of ADI (Associazione
per il Disegno Industriale - Industrial
Design Association)
During the
1980s and 1990s and sporadically until 2006,
devoted himself to Visual Narration. It is a
research that blends image and writing,
taking inspiration from Futurism, Visual and
concrete poetry and particularly from the
collaboration to the edition of the book
Essaying Essay.
Alternative forms of exposition
by Richard Kostelanetz and Luigi Ballerini,
published by Out of London Press, New York,
1975.
In 1995,
together with Laura Buddensieg, founded the
studio Barrese &
Buddensieg – Strategic and Communication
Design.
A typical Indian village
along the historical Route 66. The rooms
have the shape of Tipì, the cone Indian
tents of the native tribes. The name,
instead, refers to another kind of Indian
semi-spherical refuge, built with wood and
covered with grass. This hotel was built in
1936 and inspired the Cozy Cone Motel of
Cars (Disney/Pixar).
Live like a miner and
sleep 155 mt below the ground, in a dimmed
ambient, amongst caves and galleries. It is
the historical Suite of the Sala Silvermine,
one of the better preserved in Västmanland,
Sweden.
Sala Silvermine Hotel ,
Sala Silvergruva AB (Sala), Sweden
It is hotel-jail the last
hotellerie trend, by turning old
penitentiaries into deluxe hotels. It
happens in Oxford, at the Malmaison Hotel:
94 rooms in old cells but furbished in the
most comfortable way.
Tiny hotel plunged in a
16-acre oasis, on the Yala riverbanks, in
Sri Lanka. Famous for the two-storey villa
in the shape of an elephant, it is the best
eco-lodge in the world, awarded with the
World Green Award by Travel magazine.
It is the first Boing
747-200 turned into a hostel, near the
Arlanda Airport, Stockholm. The place, ultra
modern, offers 25 comfortable rooms
accommodating 2-3 people, and dorms for 4.
The most luxurious ambient is in the upper
part of the plane, where there is a suite
with private bath.
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