Ta-ta-ta-ta.
Ta-Tarat.
This
was
Carousel,
container
microshow
adv
broadcast
every
night
from
20:50
to 21:00
(except
Holy
Friday
and
2nd Novembre)
until
1977.
Then
a memory
that
does not
belong
to the
generation
under 40,
but crucial
to
the world of
communications.
Missed
an appointment
at the time,
Shaper
of mythical characters
(Calimero,
Carmencita,
Man
Soaking)
able
to
give
work to
artists such as
Age
and
Scarpelli,
Gregory,
Pontecorvo,
Olmi,
Leo,
Avati.
Ideal training ground
for young
talent
of writing
and
as
director
Lina
Wertmuller.
Now
you say,
but
what does
all this in a
newspaper
of
trends?
Simple,
the
appearance
within
a few
weeks
for
social
microserie
think.
From
the av of
Gorilla
Crodino
to
the
“posta del glande”
of
Akuel.
A
search
of
the
larval stage
format
yet.
But full
of
potential.
To
change,
once
again,
the
rules
of the game.
For this special
issue devoted to Christmas, our usual first
page, generally devoted to unconventional
communication, has been given over to a
video compilation.
It consists of 4 videos, each about 20
minutes, collecting together 3 years of
street marketing.
A compilation that, with an appropriate
soundtrack, tells us what has been done
creatively along the streets of the world’s
cities. An exceptional document that we
simply had to point out to the readers of
Not, who, we are sure, will be pleasantly
tickled by the non-conventional, creative
excess, break-through take, at times even
irreverent, of communication of today.
A total of 1000 of the most beautiful
publicity actions on the street, guerrilla
actions and ambient marketing more
generally.
During the Christmas holidays, settle down
and make yourselves comfortable to enjoy all
4 webisodes!
The stars and classification as
“Best New Restaurant” by Michelin
were not enough for Longman & Eagle,
one of the most famous and most
popular bars in Chicago and indeed
the whole of the States, according
to Esquire. Driven by the desire to
come first and first again, they
have also managed to win the title
of first bar to incorporate a hotel.
Yes, that’s right: not a hotel with
a bar, but the opposite. The second
floor of the gastro-pub has been
converted into a small hotel
boasting six rooms with bathroom and
sought-after furnishing included.
The rooms differ in size and price,
but in any case guarantee maximum
comfort to all those who, thanks to
that one drink too many, prefer to
rest before taking to the road.
A gift for Christmas that although not a
“must” in the sense of a “must-have”, is,
however, one of the main stars in our gift
packages, those we give and those we
discard.
Every family’s Christmas has a diary – this
we can assure you.
The most demanding often fall prey to a
diary with a capital D: Moleskine.
The Moleskine notebook is the heir to the
legendary notebook of artists and
intellectuals of the last two centuries,
from Van Gogh to Picasso, Hemingway to
Chatwin. Flaunting an essential, and
therefore functional design, Moleskine has
seen new variants on its theme and from
notebook, became diary, then travel diary
with issues themed on the major cities of
the world, then again a pad on which to note
characteristics of wines and restaurants. A
great many new, original graphics designs
are available for the worldwide famous
diaries that, in recent years, have given
free rein to the creative whim underlying
it, with bright colours and dyes exalting a
design that remains the same elegance as
always. The promotion is taking the same
path and thus, if you are looking for a
preview of what the future holds for the
strong colours of Moleskine, don’t miss the
latest advert created, by no coincidence, by
an artist, Danish Rogier Wieland, who tells
us of the new Moleskine Mini Planners and
the life they encompass, through his
artistic sensitivity. And does so very well
indeed!
A piece of advice, an invitation, a
suggestion to allow you to experience
something truly unusual. Are you an art
enthusiast, artist or “artistoid” seeking
something new? Something that will break
through boredom and help you in the fight
against the yawn? Then there is nothing left
to do but dive into the bright blue sea for
a new, total artistic experience. We are
talking about the underwater sculptures of
Jason De Caires Taylor, a sculptor who has
chosen to exhibit in the depths of the sea.
One of his latest works lies in the
beautiful sea of the Caribbean and is known
as the "Evolución Silenciosa”. It features a
total of 400 life-size figures "exposed" at
9 metres below sea level, just off the
coastline of Isla Mujeres in Mexico. If you
dive in, the sensation is truly
extraordinary, with the sensation of
entering an underwater population “living”
down there.
Would you like to spend your holidays away
from the cold of the Old Continent? Why not
combine the pleasure and relaxation of a
dive with true art?
Jason's exhibitions are dotted throughout
the world and all rigorously underwater as,
in the words of the artist, the experience
offered by the sea depths is far more
beautiful than that offered by the land.
A lovely idea that could only come
from the enthusiasm of a student.
Veronika Scott is 21 years old and
attends the Detroit College for
Creative Studies. In looking at the
large protective sheets placed onto
the roofs of houses being built,
seeking inspiration for a weekly
homework assignment, she saw that
she could find a solution for
providing the homeless with a little
warmth. Rather than cars or consumer
goods, as is typical of the schools
of design, she designed a
coat-blanket in Tyvek, the plastic
material used for the sheets in
question, able to provide insulation
from the outside, thereby providing
the homeless with protection against
the cold and wind. The product acts
as a coat and blanket and can
therefore be used both to walk
around and sleep. Not content with
that, she also decided to spend
around $ 2,000 of her own money to
produce the prototype, using low
cost materials. Thus Element
S(urvival) was created, and shall be
produced by Carhartt. It will not be
beautiful and certainly won’t start
a trend, but it will certainly prove
useful for some.
An ice cave, apparently cold but
unusually warm, in the broader sense
of a warm welcome.
This is the first impression
provided by the Ice Cave, as the
name suggests an unusual ice cave
sculpted within a container for a
very unique temporary store.
The Ice Cave is by name only,
however, as the whole store is
developed by delightfully cutting
out blocks of “vulgar” polystyrene.
A perfect, successful blend of art
and architecture that, once again,
and again in the Big Apple,
penetrate each other, touch, show
everyone inside the Building Fashion
AT KL 23, New York.
Fashion designer Richard Chai has
chosen to recreate a cold, glacial
environment in which to present his
new winter collection, and has
succeeded in this thanks to the
architectural studio Snarkitecture.
The union of the two talents has
resulted in this extraordinary
success with a temporary store that
really does look like an ice cave,
but which, despite the bitterness of
the architecture, can host the new
Chai collection in an exemplary
manner. The miraculous effect is
sought in the heated saws, thanks to
which shelves, tables and niches
have also been created.
So if you choose to spend your
Christmas holidays in the city that
never sleeps, pop in to take a
look... even if only to fight
against the bitter cold: take
shelter in the stylish ice cave!
The “Parco della Musica” Auditorium gets
ready for Christmas with a photographic
display of great emotional impact, in an
exhibition that has just opened and will
dress the foyer through to 9th January.
Where children sleep is a reportage prepared
by the English photographer James Mollison
on behalf of Fabrica (Benetton), collected
in a curious book published by Contrasto in
collaboration with Save the Children. 54
diptychs that tell the stories of some
children met in 24 different countries the
world over, through their faces and the
places where they sleep. Not always,
however, can we talk about proper bedrooms.
For each shot, a short text, almost an
interview, tells us who the child shown is,
what their situation is, their difficulties
and dreams. Each image takes us into a
different room and a different country.
Intense, moving photographs, disarmingly
simple, that leave you breathless. The
exhibition is one of the Auditorium’s
Christmas appointments. Entrance is free,
providing an extra stimulation to devote a
few hours of the Christmas festivities in
filling eyes and heart.
The
musical heart
of
Berlin
Berlin is well worth a visit and is
in fact one of the most popular
destinations of recent years,
perfect for a Christmas break. On
the banks of the river Spree, in the
heart of the German city, the nhow
Berlin has recently been opened, the
world’s first ever music hotel. A
hotel of this type could be nowhere
else but in the epicentre of the
creative and musical city scene:
Berlin east side, where Universal
and MTV stand, in addition to the
city's best clubs. The nhow Berlin
bears – as though the novelty of the
concept did not suffice – an
important signature. The interiors
have been designed by Karim Rashid:
a triumph of colours and curves in
clear contrast with the rigid,
linear forms of the exterior,
instead designed by architect Sergei
Tchoban. The calendar for the hotel
bar already features the world’s
best DJs for the coming year. The
music manager deals with the sound
of the rooms, all equipped with 100
radio stations, amplifier for iPod
and more than 1000 music video clips
on demand. The staff mainly consists
of girls and boys from the city's
schools of music who, in addition to
providing the services of a hotel,
are also able to satisfy any type of
musical curiosity. And the real
novelty is the two recording studios
positioned on the hotel rooftop and
available to guests: top
professional equipment chosen by
René Rennefeld, manager of
thelegendary Berlin Hansa Studios
(where U2 recorded much of Achtung
Baby). And if listening does not
suffice, you can ask room service
for a Gibson!
Food and gastronomy have always provided
important leverage for promoting the
territory, particularly in Italy. But guides
and stars no longer suffice. Consumers have
started to see the food sector as actual
“entertainment”, asking sector operators no
longer – and not only - to satisfy the
palate, but to try out ways of regaling them
with emotions. One example of “food
entertainment” was tried out in Ferrara in
September, with very positive results indeed.
Midway between a treasure hunt and pop-up
restaurants, “Street Dinner” (the name given
to the operation) consists of supplying
participants with everything they need for
an open-air dinner amidst the streets of the
town. An SMS reveals the place where
participants are to enjoy their welcome
aperitif, and a second SMS tells them where
to collect the dinner pack from. This
consists of: table, chairs, a colourful
sweater to symbolise the event and a Street
Dinner Bag, a bag filled with delights and a
choice of two different menus and everything
you need to prepare the table. A last SMS
notifies the place where each couple or
group will enjoy their dinner: all different
locations, each situated in the most
beautiful corners of the town: the courtyard
of the Estense Castle, Corso Ercole I d’Este
with a view of Palazzo dei Diamanti,
opposite the Listone di Ferrara, amidst the
walls and in a great many other beautiful
settings, already named Unesco Heritage of
Humanity. The tourist packages comprise a
simple dinner (at 60 euros) or the option of
booking a night in the town’s hotels at very
special prices. Certainly a different way to
experience places and monuments that can
generally only be admired, blending art,
food and conviviality – and that can be
replicated in any place at any level, even,
why not, as an idea for an unusual, high
impact gift. Now you know about it, it is
well worth keeping an eye on Ferrara and
your SMS messages... a new Street Dinner has
been planned for early 2011!
K-events fills up with International
awards
The Eventia Award, London
On November
26th the international jury of Eventia Award
composed of experts of the sector voted The
Grand Opening of Donbass Arena as “Best
Celebratory Event” of the year 2010. The
Eventia Award is one of the most appreciated
and prestigious event of the sector in
Europe where every year the productions of
the biggest International players are
selected.
In this way K-events reinforces its
communication and position strategy as a
global company working in the event sector
on a worldwide scale, besides adding the
prestigious award to the large “palmares” of
Filmmaster Group.
On August 29th K-events inaugurated with the
Grand Show the Donbass Arena which is the
new Shakhtar Donetsk’s stadium at Donetsk in
Ukraine. A show by Marco Balich and realized
by K-events : not only more than 50.000
spectators attended at the event but also
millions of people followed the TV show.
That night the magic event lasted more than
2 hours.
The Christmas film
for the funniest trio in Italian
cinema is signed off by a director
from the Filmmaster fleet. “La banda
dei Babbi Natale” (The band of
Father Christmases) by Aldo,
Giovanni e Giacomo is one of the
longest-awaited Christmas films and
is directed by Paolo Genovese. As
the specialist of Italian-style
comedy he is, Genovese has
successfully directed the film with
rhythm and mastery, also managing to
give it that touch of quality, often
missing in Christmas cinema. Aldo,
Giovanni e Giacomo go back to their
beginnings, with an intelligent,
politically correct, clean, delicate
comedy perfectly backed-up by Mara
Maionchi, the famous X-factor judge
who thus débuts on the big screen.
No holidays, however, for the
Filmmaster director. In January,
another of his works will be set for
release. “Immaturi” (Immature) – a
choral comedy with a great cast:
Raoul Bova, Ricky Memphis, Ambra
Angiolini, Luca e Paolo and Barbara
Bobulova. Queues are expected!
GREAT ALLIANCE
Filmmaster Group and Cinecittà Studios
announce a strategic alliance
Thing done.
After two years of trial co-operation the
partnership between Filmmaster Group and
Cinecittà Studios - controlled by the
Italian Entertainment Group - has become a
bona fide strategic alliance.The fusion of the two groups has created one
large ‘Content Factory’ capable of producing
a diverse selection of Italian visual
entertainment, from big drama shows to
cinema.
This major Italian enterprise is a world
player in specific prestigious sectors, such
as event organisation in conjunction with
K-events. It also boasts the largest and
best-equipped cinema studios in the world.
The Filmmaster Group's and Cinecittà Studios'
years of experience have been consolidated
into this worldwide endeavour, uniting the
best of Italian creativity with the greatest
international cinematographic production
experience, together with entertainment
events and advertising.This will once again make Italy an
attractive investment for foreign companies
while exporting the Italian entertainment
model internationally.The partnership focused on the creation of
contents and permanent shows inside the
theme park Cinecittà World opening in Rome
in the year 2012 is one of the first aims.
In the development phase the first Italian
live show called “Giudizio Universale”
(“Crack of Doom”) which will enchant the
audience on a worldwide scale. The Fellini’s
“cosmic space before the big bang” has a new
friend today.
FERRARI SHOW
Tremendous Ferrari World Grand Opening
The Grand Opening of Ferrari World Abu
Dhabi, the first theme parked dedicated to
the history and identity of the Maranello
marque, was an historical and highly
technological event which took place on
November 30th in the presence of His
Highness Sheikh Mohammed bin Zayed Al Nahyan,
along with over two thousand guests.
The spectacular opening ceremony to
celebrate the Ferrari horse showed
tremendous high level performances in
different artistic areas.
The great event was realized by Filmmaster
Mea (Middle East & Africa) which had
assembled a team of professionals from
across the entire world. This multitalented
crew of renowned event industry experts was
headed by Filmmaster Events CEO Piero Cozzi
as Executive Producer.
The spectacular launch was hosted by Ferrari
SpA and Aldar Properties – Abu Dhabi’s
premier real-estate development, management
and investment company. The exceptional
encounter between the rich cultural heritage
and formidable vision for the future was
displayed through well advanced technologies
like breathtaking visuals projected on giant
tulle screens.
The event also represents a prelude to the
induction of a Filmmaster MEA (controlled by
Filmmaster Group) representative office in
Abu Dhabi and at the same time revitalize
the position of the company as high level
player in the med oriental market.
“DEEJAY NON FINISCE MAI” (DEEJAY
NEVER ENDS) is the new claim of the
Deejay
brand, today increasingly present on
the radio, TV and web. For the move
to digital, Filmmaster has developed
a new 30-second advert for
Deejay
Tv that is set to broadcast in
cinemas, underlining its presence on
channel 9 of the new digital
platform.
The concept sees the main
interpreters of Deejay
Tv: Linus, Nicola Savino, Albertino,
Nikki, La Pina, Diego and il Trio
Medusa involved in an everyday life
of increasing speed, that looks as
though it never stops. The
characters are shown in the city and
play themselves, visually
interpreting the mood of their
television appointments:
Deejay Chiama Italia, Dj Stories, Shuffolato, Nientology
and Pop Up.
The advert jingle has been developed
by CLUB DOGO, again protagonists in
the advert, who invite you to set
Deejay
Tv to 9 on the remote control, “…metti
il 9 perche’ c’e’ Deejay
Tv…” (…go to 9 for Deejay
Tv…)
The advert produced by Filmmaster
and directed by Luca Merli was
monitored by Lorenzo Cefis,
Executive Producer and Barbara
Brown.
Pablo
Echaurren
was born in
Rome,
January 22th, 1951.
He started
painting
at 18
years and
is soon
discovered
by the
critic-dealer
Arturo
Schwarz,
which
makes known
his
work
in
Italy
and abroad.
Between
1973
and
1975
he
exhibited
in Rome,
Milan,
Basel,
Philadelphia,
Zurich,
Berlin,
New
York,
Brussels.
In
1975 he took part
in the
Biennale
in Paris.
The
first
report it
is
critical
that
Achille
Bonito
Oliva,
Cesare
Vivaldi,
Emilio
Villa,
Giuliano
Briganti,
Renato
Barilli.
Echaurren
dedicated to
minimalism
begins
with
a series of watercolors
and
disposal
of
small
size,
conceptual framework,
but since the late
80'
he made
acrylic
on canvas,
medium
and large
size.
Not
only
a painter,
he
is
engaged
in
an intense
applied,
drawing
illustrations,
covers,
posters,
and
metacomics
facing
the
conflicting relationship
between painting
and
comic
and
retrace
the lives
of
people
linked
to the
historical avant-garde
as
Marinetti,
Mayakovsky,
Dino
Campana
and
Picasso.
Echaurren
simultaneously
cultivating a
deep connection
with writing,
cursive
hand as
in many newspapers
and
over
that
under-ground.
Author
of
essays
and
pamphlets,
short stories,
crime novels
in which he denounced
the
mechanisms
of
commodification
of
the art world,
he
maintains
balance
the relationship with the
press
and
in general
with
the idea of
art
multiplied.
On 18
December he
opened
a
major retrospective
at
the
Museo Fondazione Roma, via del Corso.
You could
make
a
great
Christmas present
by going
to see!
The encounter between the illustrator Daniel
Egnéus and the creative director Mario
Greco, in collaboration with the musician
Stefano Brandoni, gave birth to the project
Leaving Home.
The visionary picture of the swedish artist
Daniel Egnéus come to life under the careful
direction of Mario Greco.
Leaving Home opens with a surreal, ethereal,
at times hypnotic incipit where a city is
born, grows and turns up to lead the viewer
into a world claustrophobic and catastrophic.
The city is crumbling beneath the fall of
meteorites that spares no one, the initial
thin atmosphere is replaced by the play of
color heartbreaking and it seems that the
audiovisual work of three artists do not
accept the possibility of salvation.
Everything changes again in the final by
creating a poetic visual of calm and wonder.
There is loneliness, melancholy but not sad.
The poignant drawings flying to delicate and
careful director notes reminds us above all
remember that even if far from home, his
world, we are still somehow connected to the
universe from which we come.
Copy by Elisabetta Gentile.
The contents and the contents of this
digital magazine are the result of revision
by the editors of NOT.
Each image is the source. We reserve the right to accept
any further reporting. Where the source is not indicated, the authorship of the image is
attributable to the editor.
Photos are taken from the site sxc.hu
